How to Cut Spend to Maximize Sales

I think it's a really interesting time because we haven't really experienced an economic situation like this and almost 15 years now Yeah, that actually goes to my to my post on LinkedIn this morning about how companies try to cut spend when it's like in reality you probably shouldn't cut spend just yet. A lot of companies would build their revenue plan based on a reverse sales headcount model which doesn't even make sense today. You can either create go out and create the demand for yourself or somebody else will or you have to lower your marketing expenditures by a significant amount. And so there was a bunch of companies that were overspending in 2021 and 2022 Like ridiculously irresponsibly overspending