
RV 72 - The State of B2B Marketing | The A2B Series Podcast
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How to Optimize Your Lead Generation Programs
The vault is a research and information product that b2b marketers can use. It has worked with more than 250 b2b companies primarily sass companies, but also in other industries. Through the scale we've been able to generate ip frameworks playbooks processes. These templates things like that have been validated on hunt working with hundreds of companies already. That a marketer can buy so maybe you don't want to hire an agency Maybe you want to in-house it and do it yourself now all of these All of the expertise that you would get from a consulting firm interagency is available to you without actually hiring them. There's a trend where more companies especially b2B companies are trying
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