
RV 72 - The State of B2B Marketing | The A2B Series Podcast
GTM Live
00:00
How I Got Started Marketing
Chris Walker is the CEO and founder of a company called refine labs. He's been a B2B marketer for more than a decade now in demand-gen sales. In 2013, his first role was an upstream marketing role working on new product launches. And so he started to see this move where people were being less productive when they went into sales.
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