Introduction

Chris was asked to guest on the A2B Series podcast, hosted by Isaiah Studivent and Chalique Seabron to chat through his experiences in B2B Marketing, Refine Labs’ approach to in-house versus agency strategies, and advice for new and prospective CMOs!

From the A2B Series Podcast:

Chris Walker, CEO of Refine Labs, joins Isaiah and Chalique in Austin to discuss the state of B2B marketing. If you’re a B2B GTM leader, this episode is for you! A few of the topics discussed in this episode: B2B Marketing best practices, frameworks to scale content, marketing attribution and measurement, what B2B companies can learn from B2C companies, and more!