RV 72 - The State of B2B Marketing | The A2B Series Podcast
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How to Balance the Debate on Demand and Quality of Leads
Mark Robert from HubSpot did a study and they were talking about most of their leads that came in and in the given month came from content created three months ago. So how would you speak to a VP of marketing or a marketing lead on how to navigate a scenario like that? By changing the core KPI that you evaluate success from from Number of leads that you get to the amount of pipeline that you create and qualified pipeline that your sales teams It wins at 25% I think is a great definition.
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