RV 72 - The State of B2B Marketing | The A2B Series Podcast
GTM Live
00:00
How to Hire an Aor in a B2B Company
Megan Samuels: B2b companies are outsourcing a business process and not looking at everything holistically. She says that more smart companies will look at consolidation in tech, right? People are losing getting rid of all their point solutions and consolidating on one thing - why aren't they doing that in professional services too? "We built the whole thing holistically where we help the company with the measurement We execute we build all the content and creative," she said.
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