
RV 72 - The State of B2B Marketing | The A2B Series Podcast
GTM Live
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How to Optimize Your Lead Hand-Off Optimization
Lead hand-off optimization becomes the first one like I was talking to somebody today. They get what's just what's just pretend they get a hundred demo requests per month 10% of them to disqualified so they get 90 qualified Demo requests per month and only 30 of them get into it actually sit on a meeting with the sales team. That means that 60 qualified accounts that ask for a demo every month Don't actually sit on meeting, which is almost 500 missed meetings per year. If you if you implement this calendar and make it easy for a customer to book a time with a sales rep Be committed to that time not have to deal with the bullshit manual follow-up that could
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