
 Coffee & Compete
 Coffee & Compete #25 - Closing the Deal: How PMMs and Sellers Can Partner to Knock Out Competitors | Mitch Comstock, LeadIQ & Qayam Noorani, Klue
 Feb 4, 2022 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16 
 Introduction 
 00:00 • 4min 
 Product Marketing - How to Make It Accessible to Your Customers? 
 04:14 • 4min 
 Product Marketing - What's the Root Challenge? 
 08:02 • 3min 
 Are You Evaluating Anyone Else? Hundred % 
 10:33 • 5min 
 Competitor Selling - What Makes Us Different? 
 15:36 • 4min 
 Competitive Selling - What's the Difference? 
 19:45 • 2min 
 Do You Know the Competitors in the Deal? 
 21:25 • 2min 
 How Do You Identify a Competior? 
 23:12 • 3min 
 Are You Valuing in Any Other Tools? 
 26:13 • 3min 
 Are You Bringing Value Edges Into Play When Identifying Competitors? 
 28:43 • 5min 
 Do You Really Know What Your Competitors Are Doing? 
 33:46 • 1min 
 Product Marketing - How to Build a Strong Relationship With Your Prospects 
 35:12 • 4min 
 Is Your Competitive News Letter Important? 
 39:18 • 5min 
 Can Cando Be a Buzz Word? 
 43:57 • 2min 
 How Can a Sales Confidente Survey Really Help Your Sales? 
 46:14 • 2min 
 Is There Potential in Asking Questions? 
 48:25 • 6min 
