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#25 - Closing the Deal: How PMMs and Sellers Can Partner to Knock Out Competitors | Mitch Comstock, LeadIQ & Qayam Noorani, Klue

Coffee & Compete

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Competitor Selling - What Makes Us Different?

Michaels: The most basic thing to understand about your competitors is what makes us different. It also helps sellers identify early when a deal, like, what deals are worth kind of staying on top of and which you might not win because just competitors are better fit. "You don't wan to die on hills that you can't climb," he says. 'If there's anything that's helped me win any deals against competitors, it's been the value wedge'

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