Coffee & Compete

Ryan Sorley, VP of Win-Loss and co-founder of Klue, is gearing up to launch his book, 'Blindspots,' which aims to revolutionize win-loss strategies. He dives into the importance of storytelling in competitive analysis and shares insights from a pivotal $40 million decision that reshaped vendor communication. Ryan also discusses the challenges of writing the book, emphasizing the need for clarity. Listeners will learn how effective win-loss analysis can empower product marketers and improve competitive outcomes through collaborative efforts and reliable data.

Kevin McLean, a product expert at Klue, shares his insights on leveraging win-loss surveys to supercharge competitive intelligence. He reveals how these surveys can uncover invaluable insights quickly and efficiently. The conversation dives into crafting effective survey questions, maximizing response rates, and debunking common myths surrounding win-loss analysis. With a focus on blending qualitative and quantitative data, McLean discusses the future of win-loss technology and the transformative impact of AI in data analysis.

Jen Doyle, a win-loss interviews expert, and Aldona Dye, her collaborator on win-loss programs, share their insights on recruitment and interview strategies. They discuss the challenges of navigating these interviews, emphasizing the importance of effective questioning and maintaining neutrality. The duo highlights techniques for building a strong target list and gaining buy-in from sales teams. Through engaging conversations, they stress the value of both positive and negative feedback in refining sales strategies and shaping organizational learning.

Valerie Bonaldo, Director of Product Marketing at Seismic, shares her deep expertise in win-loss program implementation. She discusses the importance of transforming win-loss insights into actionable strategies that engage stakeholders across the organization. Valerie emphasizes the need for timely engagement and collaboration among sales and marketing teams, integrating various data sources for better decision-making. She also provides her best tips for measuring the impact of your win-loss analysis to drive continuous improvement.

Listening to your customers is the most powerful form of intelligence. They're buying your product – you think you'd want to hear from them as much as possible. Today, we had Tamara Grominsky, founder of PMM Camp, on to talk about two times when some of the biggest companies in the world listened to their customers (and maybe a little too late) and turned those insights into big profit-making plays.Sign up for Tamara's Day Camp: https://events.pmmcamp.com/daycamp/Register for our upcoming community Pwer Half Hour session about How to Recruit and Conduct a Win-Loss Interview: https://community.thecompetenetwork.com/home/events/how-to-recruit-and-conduct-a-win-loss-interview-8m3f1l1tll?agenda_day=6751cf45ce41209b4ff88f7c&agenda_track=6751cf45ce41209b4ff88f90&agenda_stage=6751cf45ce41209b4ff88f81&agenda_filter_view=stage&agenda_view=listCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Tamara Grominsky is on the pod!(00:03:19) McDonald's Menu Change(00:14:21) Netflix's Biggest Failure(00:21:03) Netflix's Recent Price HikeCREDITS:Guest: Tamara GrominskyHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Win-Loss analysis isn't just with buyers – while it is buyer intelligence at the end of the day, your sellers are a major part of the sales process that can't be dismissed. Interviewing your sellers paints the ENTIRE picture of the deal. And nobody knows this better than Dan Hamilton, VP of Corporate Strategy at Salesforce. They've built an incredible Win-Loss program and have been interviewing sellers for years... because they have so many sellers and they know how valuable it is.Register for Klue Quarterly: klue.com/klue-quarterlyTIMESTAMPS:(00:00) Dan Hamilton is on the pod!(00:00:35) Canada vs. USA Hockey(00:03:18) The Importance of Seller Interviews in Win-Loss Programs(00:05:09) Seller Win-Loss Interviews vs. Buyer Win-Loss Interviews(00:07:53) Prioritizing Deals for Win-Loss Interviews(00:10:22) Win-Loss isn't Rigid(00:15:19) Sharing Insights With Your Company and Executive Visibility(00:20:10) Combining Seller and Buyer Win-Loss Interviews(00:22:31) Advice for Starting Win-Loss ResearchCREDITS:Guest: Dan HamiltonHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

We wanted to talk about competitive marketing examples, and there's nobody who can pull ANY marketing example better than Jason Oakley. Hunter isn't here, so Adam and Jason cover PostHog's 'Why Us' page and why it builds trust and brand reputation, and Adam takes us through how the King took down the arches in a crazy marketing stunt that gave you a Whopper for the lowest possible price.Sign up for Jason's newsletter: https://productivepmm.com/newsletterRegister for Klue Quarterly: klue.com/klue-quarterlyTIMESTAMPS:(00:00) - Jason Oakley is on the pod!(00:01:48) - PostHog's 'Why Us' page(00:18:32) - Burger King's 'Whopper Detour'(00:31:34) - Productive PMMCREDITS:Guest: Jason OakleyHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/events(00:00:00) Welcome Josh Gladstone(00:01:19) Introduction to Battlecards with Josh(00:01:35) Challenges in Creating Battlecards(00:02:35) Zune vs. iPod Battlecards(00:05:03) Essentials of Effective Battlecards(00:10:27) Sourcing Competitive Intelligence(00:14:38) Best Practices for Battlecards(00:19:22) Creating a Culture of CompeteCREDITS:Guest: Josh GladstoneProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

It's time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse's mouth. And who better to take us through this than Klue's very own Andre Csapo. He's been running interviews for years, and he knows a thing or two about how to prep for your interview, probing for deeper insights and what to do as a beginner in Win-Loss.Register for Klue Quarterly: klue.com/klue-quarterlyContribute to the industry's largest win-loss report: https://9g7jis37w8y.typeform.com/to/j8KhjJdt?TIMESTAMPS:(00:00:00) Andre Csapo is on the pod!(00:01:37) Most memorable Win-Loss interview(00:03:05) What makes a good Win-Loss interview?(00:04:18) Bad Win-Loss interview questions(00:07:31) How to prepare for a successful Win-Loss interview(00:09:28) Andre's favourite part of Win-Loss analysis interviews(00:11:01) How to probe for more information during a Win-Loss interview(00:13:05) The best intelligence from a Win-Loss interview(00:16:52) Win-Loss is the only way to listen to hear from your buyer directly(00:17:45) Advice for someone starting out in Win-LossCREDITS:Guest: Andre CsapoHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

The AI world blew up when DeepSeek dropped... but the story is still unfolding around us. ChatGPT showed love, but then is now threatening a lawsuit? It's giving mixed signals. We break down the whole story and talk about one of the wildest competitive shake-ups that's hit the AI industry since its inception.Sign up for the February Power Half Hour session about building deal-winning battlecards: https://community.thecompetenetwork.com/home/events/how-to-build-a-deal-winning-battlecard-1kh6rkr6io?agenda_day=6750b9bfc0ba614c2972855d&agenda_track=6750b9bfc0ba614c29728571&agenda_stage=6750b9bfc0ba614c29728562&agenda_filter_view=stage&agenda_view=listContribute to the industry's largest win-loss report: https://9g7jis37w8y.typeform.com/to/j8KhjJdt?TIMESTAMPS:(00:00:00) The Klue Flu?(00:03:41) The rise of DeepSeek(00:04:54) DeepSeek's impact on AI competition(00:09:30) Open source vs. Closed source AI(00:12:04) Why did DeepSeek succeed?CREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.