How to Conduct Win-Loss Interviews with Buyers w/ Andre Csapo

It's time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse's mouth. And who better to take us through this than Klue's very own Andre Csapo. He's been running interviews for years, and he knows a thing or two about how to prep for your interview, probing for deeper insights and what to do as a beginner in Win-Loss.

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TIMESTAMPS:

(00:00:00) Andre Csapo is on the pod!

(00:01:37) Most memorable Win-Loss interview

(00:03:05) What makes a good Win-Loss interview?

(00:04:18) Bad Win-Loss interview questions

(00:07:31) How to prepare for a successful Win-Loss interview

(00:09:28) Andre's favourite part of Win-Loss analysis interviews

(00:11:01) How to probe for more information during a Win-Loss interview

(00:13:05) The best intelligence from a Win-Loss interview

(00:16:52) Win-Loss is the only way to listen to hear from your buyer directly

(00:17:45) Advice for someone starting out in Win-Loss

CREDITS:

Guest: Andre Csapo

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

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