Coffee & Compete

In this discussion, Alexis Yeh, a program manager associate at Clue, shares her expertise in win-loss interview recruitment. She breaks down how to effectively generate an interview pipeline and identifies key candidates. Alexis emphasizes the importance of getting sales buy-in and offers innovative outreach strategies. The conversation also covers leveraging CRM tools and navigating challenges in large organizations, along with valuable lessons learned in the win-loss process to optimize outcomes.

Dylan D'Urso, Senior Competitive Intelligence Manager at Autodesk, shares his expertise in launching successful win-loss programs. He discusses the foundational steps to start, such as identifying stakeholders and designing impactful surveys. Dylan highlights the importance of narrowing focus for effective interviews and engaging sales teams to improve outcomes. Learn how to analyze objectives effectively and leverage insights to enhance competitive intelligence while mitigating churn risks in various company sizes.

You're off for the holidays, we're off for the holidays, so let's kick back and enjoy some of our favourite moments from 2024.TIMESTAMPS:(00:00:00) Thank you for an amazing year!(00:00:56) Nick Cegelski talks about badmouthing competitors(00:07:48) Building Klue’s Competitive Landscape Analysis(00:14:33) How are AI companies staying competitive?(00:22:16) Air.Inc’s amazing competitive marketingCREDITS:Guest: Anthony PierriHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

In this conversation, Anthony Pierri, Co-founder of Fletch PMM and expert in competitive positioning, delves into the rivalry between Freckle.io and the well-established Clay. He shares insights on how Freckle's simpler approach differentiates them in a crowded market. Anthony also highlights the risks and rewards of calling out competitors directly, and discusses how private equity influences positioning strategies. Listeners will gain valuable tips on navigating competitive landscapes and effectively communicating unique value.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Guest: Mara KonradHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Ryan Sorley, VP of Win-Loss at Klue and a specialist in competitive analysis, shares his insights on evolving win-loss strategies. He discusses the transformative ReadyGO Assessment and how it prepares organizations for effective implementation. Ryan explores the challenges of bridging buyer-seller perception gaps and advocates for a more streamlined approach in data collection. He envisions a future where win-loss databases enhance decision-making and emphasizes the importance of qualified leads in refining sales strategies.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Guest: Clara Smyth & Jon ItkinProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete Week.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Chillin’ and killin’(00:01:42) Compete Week 2024(00:03:19) Hunter’s favourite thing you missed at Compete Week(00:06:32) Katie’s favourite thing you missed at Compete Week(00:08:29) Adam’s favourite thing you missed at Compete Week(00:11:34) Compete Week 2024 learnings(00:13:22) The Purple Carpet….(00:21:29) Building a competitive landscape for executives(00:28:13) How should you think about competing in marketing?CREDITS:Guest: Katie BergHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Welcome to Coffee and Compete(00:01:23) Compete Week Highlights and Announcements(00:02:32) Introducing Klue’s 360° Win-Loss Product(00:04:16) Beehiiv vs. ConvertKit’s Rebrand to Kit(00:18:32) Hunter’s first ever Win-Loss committee meetingCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Guest: Eric HollandProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.