Coffee & Compete cover image

Coffee & Compete

The Future (and Present) of Win-Loss Analysis w/ Ryan Sorley

Nov 28, 2024
Ryan Sorley, VP of Win-Loss at Klue and a specialist in competitive analysis, shares his insights on evolving win-loss strategies. He discusses the transformative ReadyGO Assessment and how it prepares organizations for effective implementation. Ryan explores the challenges of bridging buyer-seller perception gaps and advocates for a more streamlined approach in data collection. He envisions a future where win-loss databases enhance decision-making and emphasizes the importance of qualified leads in refining sales strategies.
20:37

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The evolution of win-loss analysis shows it has transitioned from a niche practice to a common strategy embraced by most organizations.
  • The Ready Go Assessment is designed to prepare companies for implementing win-loss programs by evaluating their readiness in critical areas like leadership engagement.

Deep dives

The Evolution of Win-Loss Programs

The win-loss program has significantly evolved over the past decade, moving from a niche concept to a common practice among organizations. Initially, only a small percentage of companies embraced such programs, with research indicating that only about 18% had formal win-loss strategies in place a decade ago. Today, most organizations recognize the importance of win-loss insights, and many either have established programs or are actively seeking partnerships to implement them. Despite the widespread adoption, many companies still face challenges in executing effective programs, resulting in some initiatives failing to gain traction and success.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode