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3min chapter
The Future (and Present) of Win-Loss Analysis w/ Ryan Sorley
Coffee & Compete
Streamlining Win-Loss Analysis: The Importance of Qualified Leads
This chapter examines the difficulties organizations encounter in obtaining qualified leads for win-loss analysis, focusing on the inadequacies of CRM data. It advocates for a simple checkbox in CRM systems to enhance data quality and integrate win-loss discussions into the sales process for better lead qualification.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode