The Future (and Present) of Win-Loss Analysis w/ Ryan Sorley
Coffee & Compete
From Research to Win-Loss Analysis
This chapter explores the journey of a guest with a rich background in traditional research firms as they transition to win-loss analysis, highlighting the importance of bridging gaps between buyer perceptions and seller assumptions in the tech market. It examines the evolution of win-loss programs over the past decade and the challenges organizations face in understanding and implementing these strategies.
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