POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.

Sign up for future community sessions here:

https://community.thecompetenetwork.com/home/events

(00:00:00) Welcome Josh Gladstone

(00:01:19) Introduction to Battlecards with Josh

(00:01:35) Challenges in Creating Battlecards

(00:02:35) Zune vs. iPod Battlecards

(00:05:03) Essentials of Effective Battlecards

(00:10:27) Sourcing Competitive Intelligence

(00:14:38) Best Practices for Battlecards

(00:19:22) Creating a Culture of Compete

CREDITS:

Guest: Josh Gladstone

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.