#25 - Closing the Deal: How PMMs and Sellers Can Partner to Knock Out Competitors | Mitch Comstock, LeadIQ & Qayam Noorani, Klue
Coffee & Compete
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Are You Bringing Value Edges Into Play When Identifying Competitors?
Keen to be seen as kind of that partner and not, i think sometimes prospects get worried you're just going to start bashing the competitor. It's training the sales team to yo talk about that and explain why you're trying to figure out who else is in that so you can make sure they get the right solution or right product. Alex benjamin had a question around t unethical and ethical areas of research. And i'd love to get your take on this one. Mach a, alex, you keen to jump on here? Can he ae me? Yes, sir. Really enjoying the session. Just a quick one on competitive analysis. They're kind o, they're both
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