Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
The Push and Pull of Brand Components
01:40 • 2min
Is There Room for Brand Measurement?
03:40 • 2min
The Challenge of Branding in Performance Paid Media
05:40 • 3min
How to Define Brand Equity?
08:20 • 3min
Creating Demand, Building Bran Affinity
11:31 • 4min
Getting a 55 Thousand Dollar Buyin
15:42 • 4min
The Capture Demand and Retain Demand
19:51 • 2min
Are There Seven Different Metrics for Brand Equity?
22:02 • 2min
Is Your Revenue Growing?
23:54 • 2min
Do You Know What Your Share of Voice Is?
26:14 • 3min
How to Measure Brand Success in the Digital Age
29:25 • 2min
Brand Trackers
31:46 • 4min
Are You Building a Stronger Brand?
35:21 • 3min
How to Measure Every Brand Touchpoint?
38:46 • 3min
What's the Best Way to Measure Your Brand Values?
41:44 • 3min
How Can You Lean Into a Platform From a Brand Perspective?
45:01 • 2min
Doling a Brand Doesn't Matter
46:40 • 3min