Is There Room for Brand Measurement?

Brand doesn't really even get talked about too much in the soft ware of industry, or the technology industry. And it happens when you get to this enterprise level company. When you're so focusd on the short term, you can't focus on brand. It is typically a long term commitment. N a long term is subjective. Refined labs we created tomand 200 thiry people in three years. But a lot of companies don't have the runway for three years to do something like this. So i think i took that in completely different directions. I'll bring it back to either daniel or casty here to get me back on the right but is something i really want o