Are There Seven Different Metrics for Brand Equity?

Osca: Are there seven different metrics for brand equity? Cantar has one philosophy. Ipsos has another philosophy. It's actually just hutterte like three metrics you need to know when it ultimately comes down to recall, salience. So do you remember the brand? Do you remember theBrand in the context of ain need? Do you have an affinity for the brand in a positive direction that makes you either strongly inclined or somewhat inclined to pursue a relationship with them? Would you prefer them? And then we start to get into the capture stage, if do you intend to actually engage with do you actually reach out and establish a dialogue with them? There is a place for them