The Capture Demand and Retain Demand

There's all these different elements that, you know, again, in any of the work that i've done from a research perspective. But even just watching things like mention social or sheriff sheriff search only gets you so far to map that whole read on how you're showing up from an association perspective to your users. So it certainly is different than the perform inside. And those are the things you're going to drive. However at the same time, those arsemt tok point, a leading indicator that signal to you that you are building the types of associations that are actually making people make decisions.