
S2 E16 - Measuring Demand Creation
Stacking Growth | The B2B Marketing Podcast
00:00
Doling a Brand Doesn't Matter
Miles: Do not over complicate brand measurement. Set your metrix, commit to those, and then don't convince yourself that it's working. Basrap: Your barter is, but always comesisre gusmercomes back. And i'll rap with something i said from the beginning, and that's the paradox.
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