
S2 E16 - Measuring Demand Creation
Stacking Growth | The B2B Marketing Podcast
00:00
Creating Demand, Building Bran Affinity
There's two ways to create demand aman guild that brand didly theres social, primarily, if we're talking about linkton. And then pod casting is a really big one right now, notice how i did not mention c o, the leng controls. So as far as i see your creating demand, building bran affinity with in a platform like linkton, there's a few things that you can look at. You can look at web sight brand growth from organic, branded, paid search, branded and direct traffic. If does increase, it's a good signal that you're creating demand.
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