Getting a 55 Thousand Dollar Buyin

Mile: In pitching a podcast to a client, and how what do we measure was kind of really what sent me down this brand surement rabbit hole. I think that right now, you know, as we've outlined, like it is a big challenge. And podcasts especially make an interesting piece of it, because from an attribution standpoint, it's something where there's never going to be a closed loop. But where you can make the differences is pulling more people into the top of the funnel and putting them into process.