S2 E16 - Measuring Demand Creation
Stacking Growth | The B2B Marketing Podcast
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The Challenge of Branding in Performance Paid Media
Salsfors: Most marketers don't really get the chance to set their sights unbrand. He says brand is an abstract concept for a lot of paid mediam folks. It's not really something where there's a framework for marketers to step into, he adds. Salsfors also thinks that performance marketers struggle because they lack effective metrics.
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