What's the Best Way to Measure Your Brand Values?

The first place tho start is going to be actually the consumer. And then you can figure out the couple of diagnostic brand metrics, leveraging best practices from the industry or the research to marry into your model. Daniel: If you're someone who's looking to go in that direction, and you can't get that by an from leadership, tap into your network. I think at the end of the day, like it's really, really always going to be super hard to quatify. But every team should have someone like victoria that has the ability to push marketers to think about it in a different way.