
S2 E16 - Measuring Demand Creation
Stacking Growth | The B2B Marketing Podcast
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Are You Building a Stronger Brand?
As you build a brand, as the responses get better, like your saying, victoria othere's more trust and and people are more aware of your brand, the response rate actually increases. And that's another good signal. The metric itself wouldn't tell the whole story, but i least would give you, like, a good base line of, yes, this is what we're trying to achieve.
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