Do You Know What Your Share of Voice Is?

Fimin: We've been looking internally at some ways to kind of re codify some of those things, like share of voice. How can we determine through our social pieces or through our paid, paid search channels? Like, how does that actually work? And i think there are a lot of metrics out there that either our team is already working to try and figure out, or other people are trying to work to figure out as well.