
S2 E16 - Measuring Demand Creation
Stacking Growth | The B2B Marketing Podcast
00:00
Brand Trackers
With to day's technology, it's thot that hard given and you have the expertese on this, to survey customers and prospects about your brand. With tan ye, that's exactly the fundamental philosophy behind brand trackers. And again, brand doesn't do a good job of advocating for why these coqo, squishy metrics, or, you know, things that they're measuring around how people are feeling translate down the funnel.
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