How to Measure Every Brand Touchpoint?

There's this fallacy that we somehow aren't going to be able to measure every time a customer engages with us, and that that magicalyting can turn into attribution or some kind of strategy. So i think over complicating, again, is the issue of that branding and this industry has created for itself. Back to where we said before, canit be as simple as a quarterly read among your target audience around awareness levels? I think that's definitely very feasible. And it a more important piece. It's the metrics that matter.