Stacking Growth | The B2B Marketing Podcast cover image

S2 E16 - Measuring Demand Creation

Stacking Growth | The B2B Marketing Podcast

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Is Your Revenue Growing?

Qodhansld: I don't think they're the greatest proxy imar indicator of grand performance. The next one i would think of is inbound, kind of hand raising pipe lying growth. If that is growing and as strong as a % of your overall kind of pipe line, i would consider that an indicator like astra strengthening bran. And so i prefer to own the data and own the brandand look at things such as web sight, brand growth and quantity and quality of insights within these platforms.

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