S2 E16 - Measuring Demand Creation
Stacking Growth | The B2B Marketing Podcast
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How to Define Brand Equity?
Miles and daniel discuss the paradox of building a legendary brand. They argue that marketers can't mark it themselves as a notorious issue, like grand metrics. There's an element of salience to what you stand for in people's minds says miles. The longer term drum beat really under pins what makes your business different said Daniel.
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