Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 1min
The Role of Online Testing in Improved Offline Results
01:30 • 2min
The Benefits of AB Tests for Fundraising Sites
03:20 • 1min
How to Drive Traffic and Rotate Sites
04:42 • 2min
The Case Study of a Simple Fundraising Website
06:22 • 2min
How to Increase Donations Per Page View by 16%
08:09 • 2min
The Importance of AB Testing for Direct Marketing
10:00 • 2min
The Fundamentals of Direct Marketing
11:50 • 2min
How to Segment Your List Effectively
13:21 • 2min
How to Use AB Testing to Drive Data
15:34 • 3min
How to Segment and Split Test Leads
18:36 • 2min
How to Determine Which Language Option Works Best for Your Business
20:22 • 2min
How to Measure Inbound Calls
22:36 • 2min
How to Raise Money for a Charity
24:20 • 2min
How to Test Your Direct Marketing Seminars
26:14 • 2min
The Odd Cases of Testing
28:11 • 1min
The Biggest Data Tracking Mistake People Make
29:32 • 2min
How to Make Maximum Money in Minimum Time
31:15 • 2min