The Importance of AB Testing for Direct Marketing

Sophisticated direct marketers are in fact involved in this all the time with emphasis on the destination that their lead generation advertising drives people to, and doing as many AB tests as they possibly can. If you're spending money offline to drive traffic online, just as if you are spending money on TV to drive callers into a phone room, AB testing that can make that destination site, inbound call script, whatever, work more productively is especially important. Getting this right may determine whether or not you can spendMoney offline to drive Traffic.