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Direct Mail & Testing Strategies

Dan Kennedy's Magnetic Marketing Podcast

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How to Measure Inbound Calls

We could say a sentence just like you just described five different ways. The correct thing for us to do is to take a week's worth of inbound calls, divide them in five and send them to five different operators who use five different sentences. Now that's not as clean and perfect as doing it online because we have five humans involved. So we have to drive a lot of data to know anything. Whereas online you may be able to drive a small amount of data and know something. Often you'll at least know what the dead bang loser is or what the two were star. In my opinion may even be based on having seen five things very similar to what you're doing. But

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