How to Segment and Split Test Leads

Segmentation and split testing affects both back end marketing to customers and marketing to accumulated on unconverted leads. This is some fairly sophisticated thinking that is not precluded from fairly small businesses. And in some respects, it's easier to do hands on with a small business and a small list that it is with a big list. So there's a little old and new look at media. With that said, we'll start taking calls. Dan, we have our first question that's coming from Faj. Please go ahead.