It's true that many entrepreneurs reject convention and rules, and that often allows them greater freedom and creativity to innovate and excel. However, what an entrepreneur CANNOT afford to reject is *structure*, especially when it comes to managing time effectively and keeping a schedule that makes you powerfully productive. In part two of this two part episode, Lee Milteer teaches specific ways you can identify and say "No" to the things that suck valuable time out of your life and implement systems and strategies that allow you to make the most out of every hour of every day! Make sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com

Lee Milteer, a seasoned expert in entrepreneurial efficiency and longtime business partner of Dan Kennedy, shares valuable insights on maximizing productivity. She emphasizes that time is a crucial currency for entrepreneurs. Milteer discusses the importance of recognizing distractions, setting boundaries, and saying 'no' to protect one's time. Through engaging anecdotes, she highlights how structured decision-making and intuition can lead to lasting success. Her strategies aim to help entrepreneurs cut through clutter and ultimately increase their income.

Are you focusing on what will give you the most leverage in business? Are you sure you even know what those things are? Continuing right where he left off last week, Dan reveals the 4 optimal kinds of leverage you can use in your business for maximum efficiency and growth right now! And as a bonus, Dan also uncovers what he believes to be the biggest "rocks", or pillars of focus for your business, no matter what your niche may entail. Be sure to check out last week's part one first! MagneticMarketing.com NoBSLetter.com

How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it? All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the 4 best ways you leverage your assets to your advantage and the continual growth of your company/business/practice. Be sure to catch part two next week! MagneticMarketing.com NoBSLetter.com

Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product! In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buying of the Brooklyn Bridge story and revealing the most important components of any publicity campaign AND the fatal publicity mistakes you must avoid. Be sure to give a listen to part one first for full impact! MagneticMarketing.com NoBSLetter.com

Paul Hartunian, a public relations expert, shares his secrets behind securing millions in free press. He unveils a proven formula for earning significant publicity without hefty ad costs. Hartunian highlights the power of creative storytelling and shares success stories, like a menswear brand that gained media hits without breaking the bank. He also reflects on his personal journey in mastering publicity and the importance of unique narratives for business visibility. Don't miss the insights on celebrity influence and the critical moment that shaped his strategy!

George Ross, former chief negotiator for Donald Trump and a veteran real estate lawyer, dives into vital negotiation tactics from his extensive career. He shares strategies that enhance everyday negotiation skills, emphasizing the importance of preparation and understanding your counterpart. Ross recounts compelling stories, like revitalizing the Commodore Hotel through innovative proposals. He also discusses the psychological aspects of negotiation, highlighting the balance between competitiveness and practicality for successful outcomes.

In this discussion, Bill Glazer, a direct response marketing expert and longtime collaborator of Dan Kennedy, shares the final lessons for mastering outrageous advertising. He highlights the power of testimonials and personalized marketing, revealing how they enhance credibility and overcome objections. Bill also unveils innovative strategies, like creative direct mail and whimsical ads, to captivate audiences. Plus, he offers insights from unique marketing tactics in various industries, ensuring valuable takeaways for any business!

A marketing maven shares nine essential lessons for crafting outrageous advertising that grabs attention in a noisy world. Hear about innovative strategies that use unique visuals and engaging personal stories to stand out. Discover how compelling photos can transform marketing messages and the power of humor, exemplified by a memorable Superman anecdote. Get ready to boost your sales and customer loyalty with these creative techniques and insights!

Nido Qubein, a Lebanese immigrant turned influential business leader, shares his journey from language barriers to success as the chairman of Great Harvest Bread Company and president of High Point University. He emphasizes the importance of intentional congruence in branding and effective communication. Nido discusses the art of persuasion, valuing relationships over transactions, and mastering risk management. Through humor and insight, he highlights personal growth, the significance of contributions to others, and the power of commitment in both business and life.