Dan Kennedy's Magnetic Marketing Podcast
Russell Brunson
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Episodes
Mentioned books
Jan 30, 2026 • 36min
The Choreographed Close: Structuring On-Stage Sales Presentations That Convert
Dustin Matthews, founder of Speaking Empire and presentation coach who turns talks into revenue machines. He explains why starting with the desired action beats slides-first thinking. Learn about choreographing marketing, on-stage structure, follow-up, and using webinars to qualify buyers. Hear why scripting and a sales-focused choreography create predictable conversion results.
Jan 23, 2026 • 54min
What New Entrepreneurs Don't Know About Raising Capital (But Definitely Should)
Larry Pino, a seasoned attorney and entrepreneur with over 35 years in commercial law, shares invaluable insights on raising capital. He breaks down the difference between informal and formal investing, stressing the importance of a solid business plan. Pino discusses accredited investors, private placements, and the nuances of 506b versus 506c offerings. He also covers the complexities of crowdfunding and the JOBS Act. Establishing solid relationships and creative financing structures are highlighted as key elements for securing funds.
10 snips
Jan 16, 2026 • 47min
What Faith Leaders Can Teach Entrepreneurs (And Vice Versa)
In a riveting conversation, Nelson Searcy, a pastor and church-growth coach, shares his journey from a tech enthusiast to founding the Journey Church in NYC. He reveals how he applied direct-response marketing strategies to grow his church and train thousands of pastors. Discussing the importance of tailored messaging, Searcy emphasizes making church accessible for everyone. He also dives into media mix strategies and the significance of demographics in outreach efforts, offering valuable insights for any entrepreneur looking to amplify their impact.
7 snips
Jan 9, 2026 • 49min
Life by Design: How Ben Glass Built a Business That Serves His Life
Ben Glass, a dynamic attorney, entrepreneur, and father of nine, shares insights on balancing work and life. He discusses the importance of generosity in business, highlighting how helping others can seed goodwill. Ben emphasizes the need for authenticity in storytelling and outlines universal marketing principles that resonate across industries. He delves into the value of lifelong learning, organizing knowledge, and creating systems to build a successful information business, all while advocating for a philosophy that serves one's life.
20 snips
Jan 2, 2026 • 44min
How To Create A Successful Info Business From Your Original Business
In this conversation, Mike Crow, a successful entrepreneur known for building and selling a top home inspection company, shares his expertise on transitioning to info business. He discusses scaling his inspection firm and creating a thriving coaching platform. Mike reveals how he packages core business systems into products, develops a three-tier coaching model, and utilizes Big Bang Marketing. He also dives into time management strategies for running multiple businesses without burnout, emphasizing the importance of systems and delegation for freedom.
26 snips
Dec 26, 2025 • 46min
14 Strategies For Acquiring & Keeping Customers For Life (1 of 2)
Join marketing entrepreneur Bill Glazer, co-host of the Magnetic Marketing Podcast, as he dives into innovative strategies for customer retention. Discover why creating 'pain of disconnect' is a smart tactic and how to identify early signs of customer defection. Glazer shares insights on using pricing differentials and personalized recognition to deepen emotional bonds. They also discuss the power of referral programs in reinforcing loyalty and the importance of frequent customer contact. Tune in for these game-changing retention tactics!
31 snips
Dec 19, 2025 • 1h 8min
14 Strategies For Acquiring & Keeping Customers For Life (1 of 2)
Discover the critical importance of retaining customers and the high cost of churn. Learn the six main reasons why customers leave, with forgetfulness topping the list. Find out how to create a superior product that stands out and build relationships that deter price competition. Explore the advantages of referrals over cold advertising and prioritize acquisition sources for better loyalty. Learn about the necessity of onboarding, making results obvious, and keeping customers highly engaged to build lasting relationships.
10 snips
Dec 12, 2025 • 44min
Transforming An Underperforming Business Into A Profit Machine
In this engaging conversation, Kat Smith, a direct-response marketer and salon turnaround specialist, shares her inspiring journey of revitalizing a failing salon into a profit powerhouse. She dives into the power of direct-response marketing that transformed her approach. Kat reveals her 80/20 strategy for maximizing high-return activities, the implementation of a referral system that boosted referrals, and the importance of personality-driven branding. She also discusses smarter recruitment tactics, staff training, and maintaining consistent client engagement to ensure sustained success.
Dec 5, 2025 • 50min
Cop Turned Copywriter: Expert Wisdom From "Doberman Dan"
Doberman Dan, a former police officer turned expert copywriter, shares his fascinating journey from civil service to entrepreneurship. He recounts his early failures and successes, including how he leveraged Dan Kennedy's strategies to excel in direct-response marketing. Drawing on his mentorship from Gary Halbert, Doberman Dan emphasizes the importance of a flexible mindset and actionable strategies in business. He contrasts the effectiveness of offline media with digital channels, providing insights on client biases and the power of strong follow-up in sales.
Nov 28, 2025 • 50min
Sales Principles of Multi-Millionaire Entrepreneurs
In this conversation, sales trainer Brian Tracy, known for his expertise in goal-setting and sales success, shares his invaluable seven-step sales process alongside marketing guru Dave Dee. Tracy explains how successful selling isn't just talent but a systematic approach. He breaks down the steps to qualify leads, build trust, and close deals, emphasizing the importance of diagnosing needs before proposing solutions. He offers strategies to handle objections, use guarantees to build trust, and tracks customer satisfaction to ensure long-term success.
