Dan Kennedy's Magnetic Marketing Podcast
Russell Brunson
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Episodes
Mentioned books
Dec 19, 2025 • 1h 8min
14 Strategies For Acquiring & Keeping Customers For Life (1 of 2)
Discover the critical importance of retaining customers and the high cost of churn. Learn the six main reasons why customers leave, with forgetfulness topping the list. Find out how to create a superior product that stands out and build relationships that deter price competition. Explore the advantages of referrals over cold advertising and prioritize acquisition sources for better loyalty. Learn about the necessity of onboarding, making results obvious, and keeping customers highly engaged to build lasting relationships.
10 snips
Dec 12, 2025 • 44min
Transforming An Underperforming Business Into A Profit Machine
In this engaging conversation, Kat Smith, a direct-response marketer and salon turnaround specialist, shares her inspiring journey of revitalizing a failing salon into a profit powerhouse. She dives into the power of direct-response marketing that transformed her approach. Kat reveals her 80/20 strategy for maximizing high-return activities, the implementation of a referral system that boosted referrals, and the importance of personality-driven branding. She also discusses smarter recruitment tactics, staff training, and maintaining consistent client engagement to ensure sustained success.
Dec 5, 2025 • 50min
Cop Turned Copywriter: Expert Wisdom From "Doberman Dan"
Doberman Dan, a former police officer turned expert copywriter, shares his fascinating journey from civil service to entrepreneurship. He recounts his early failures and successes, including how he leveraged Dan Kennedy's strategies to excel in direct-response marketing. Drawing on his mentorship from Gary Halbert, Doberman Dan emphasizes the importance of a flexible mindset and actionable strategies in business. He contrasts the effectiveness of offline media with digital channels, providing insights on client biases and the power of strong follow-up in sales.
Nov 28, 2025 • 50min
Sales Principles of Multi-Millionaire Entrepreneurs
In this conversation, sales trainer Brian Tracy, known for his expertise in goal-setting and sales success, shares his invaluable seven-step sales process alongside marketing guru Dave Dee. Tracy explains how successful selling isn't just talent but a systematic approach. He breaks down the steps to qualify leads, build trust, and close deals, emphasizing the importance of diagnosing needs before proposing solutions. He offers strategies to handle objections, use guarantees to build trust, and tracks customer satisfaction to ensure long-term success.
Nov 21, 2025 • 54min
How To Make Your Brand or Business Impossible to Resist
Join Sally Hogshead, a New York Times bestselling author and advertising pro, as she shares how small businesses can create captivating messages without hefty budgets. Discover why fascinating branding trumps expensive ads, and learn about her innovative Fascinate system. Sally illustrates her points with real-world examples, like turning challenges into marketing gold. She also discusses the power of aspirational pricing and creative packaging to elevate a brand's value, proving that small businesses can stand out by thinking creatively.
Nov 14, 2025 • 48min
The Alchemy of Profit: How to Turn Every Leak, Lead, and Lesson into Revenue
Dan S. Kennedy, a renowned direct-response marketing expert and author of Almost Alchemy, shares insights on turning challenges into revenue. He discusses how to spot emerging trends and emphasizes the importance of loss prevention as a profit center. Kennedy advocates for a shift from a sales-centric to a marketing-centric culture, detailing the benefits of this transition. He also introduces ascension ladders to enhance customer retention by encouraging them to engage with multiple offerings. Get ready to revolutionize your business strategy!
Nov 7, 2025 • 45min
The Defining Characteristics of Trailblazing Leaders in Business
Tony Rubleski, an executive business coach and author of the MindCapture series, dives into the traits of trailblazing leaders. He shares insights on why persistence is waning among younger generations and the dangers of complacency in leadership. Highlighting the importance of deep knowledge over superficial skills, he emphasizes solving real problems for lasting success. The conversation features compelling stories of resilience, including REMAX cofounder Dave Liniger's comeback, and tactical lessons from Stanley Cup Coach Dan Bylsma.
Oct 31, 2025 • 50min
How To Manage Multiple Business & Still Live The Life You Want
Ben Glass, an accomplished attorney and founder of Great Legal Marketing, shares insights on balancing multiple businesses and family life. He emphasizes the importance of selective hiring and maintaining a lean team. Ben discusses prioritizing family time by setting strict boundaries, including no unplanned calls. He advocates for financial transparency with staff and training them to think like owners. Additionally, Ben explains the significance of narrowing client focus to align business practices with personal values and lifestyles.
Oct 24, 2025 • 35min
What Entrepreneurs Desperately Need To Know About Personal Wealth
In this enlightening discussion, wealth management specialist Ted Oakley sheds light on the critical financial missteps entrepreneurs make when selling their businesses. He emphasizes the importance of preparing for liquidity events early to avoid missing peak selling times, which can cost millions. Ted also highlights the emotional challenges post-sale and urges founders to wait a year before making big investments. With practical advice on preserving wealth and understanding industry cycles, he offers invaluable insights for anyone navigating significant financial transitions.
Oct 17, 2025 • 56min
The Information Marketing Solution
Exploring info marketing reveals vast opportunities for entrepreneurs. It can enhance cash flow and escape the limitations of traditional businesses. Dan Kennedy addresses common fears and shares strategies for launching products effectively. He emphasizes the importance of setting deadlines and testing marketing approaches with minimal visibility. Plus, he discusses how to scale offers from free to high-ticket successfully, while providing insights on entering new markets. Discover how info marketing can transform your lifestyle and push your business beyond boundaries.
