Dan Kennedy's Magnetic Marketing Podcast How To Personalize Direct Mail Campaigns For Even Greater Response
Jun 27, 2025
Bill Glazer, a direct marketing expert and business owner, dives into the art of personalizing direct mail campaigns to make customers feel truly addressed. He shares invaluable insights on list segmentation and how simple tweaks can significantly boost engagement. Discover the impact of variable data printing and tailored messaging, and learn strategies for re-engaging lost customers with compelling offers. With real-world examples, including a targeted birthday campaign, Glazer reveals how to turn mundane mail into magnetic communications.
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Power of Personalization in Direct Mail
- Personalize direct mail thoroughly by including the recipient's name multiple times throughout the letter.
- This consistent personalization makes recipients feel the message is specifically for them, increasing response rates.
Segment Mailing Lists for Targeted Messaging
- Segment your mailing list into distinct groups with tailored messages for each segment.
- Speak directly to each group using language and offers relevant to their membership or status.
Using Contests as Involvement Devices
- Bill Glazer used a contest asking viewers to count specific mentions in a video to increase viewer engagement.
- This involvement device captivated the audience and demonstrated the power of interactive marketing techniques.