Dan Kennedy's Magnetic Marketing Podcast A Timeless Strategy For Staying Relevant With Your Prospects
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Jul 4, 2025 Discover how timely communication can elevate your marketing game, leveraging current events for engagement. Learn from a dentist’s clever use of celebrity memorabilia to grab attention. Explore how local incidents can educate and reassure prospects, particularly regarding school safety. Delve into strategic pricing to foster growth and navigate market dynamics effectively. Uncover innovative holiday tactics to boost client interaction, all while understanding the importance of nurturing continuous customer relationships.
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Use Timely News Quickly
- Leverage timely news and be the first or the fastest to respond to maintain top-of-mind awareness.
- Use current events to link your message to popular conversations for increased attention and marketing leverage.
Dentist Leveraged Beatles Tooth
- Dentist Michael Zook bought John Lennon's tooth at auction for $31,000 and turned it into ongoing PR opportunities.
- He uses the tooth display in his practice and seminars to build intrigue and drive business.
Maintain Successful Price Points
- If your $1,500 entry price works well, avoid lowering it to attract more people.
- Use downsells but protect your current success from trade-downs and focus on ascension to higher-priced offerings.