Dan Kennedy's Magnetic Marketing Podcast

A Disney Insider’s Look At Improving The Customer Experience

Aug 8, 2025
In this insightful discussion, Vance Morris, a former Disney employee and current entrepreneur, shares his expertise on delivering exceptional customer service. He dives into the secrets of Disney's management strategies, focusing on safety and trust. Vance discusses the challenges of integrating Disney-style service in other industries and how attention to detail can transform customer experiences. He also highlights innovative advertising strategies, encouraging listeners to think outside the box for unique marketing opportunities.
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ANECDOTE

Disney Resort Revitalization Experience

  • Vance Morris joined opening teams at Disney resorts and Pleasure Island.
  • He helped reopen Chef Mickey's and learned systems for orchestrating magical guest experiences.
INSIGHT

Turn Functional Tech Into Profit

  • Disney turned the MagicBand into both a convenience and a spending accelerator.
  • Attaching purchases to wearables raised per-guest revenue significantly.
ANECDOTE

Turning A Hurricane Into A Magical Memory

  • During Hurricane Aaron Disney sheltered campground guests in the Contemporary ballroom.
  • Characters visited sleeping families the next morning, turning a crisis into a lifelong memory.
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