Dan Kennedy's Magnetic Marketing Podcast

Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product! In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buying of the Brooklyn Bridge story and revealing the most important components of any publicity campaign AND the fatal publicity mistakes you must avoid. Be sure to give a listen to part one first for full impact! MagneticMarketing.com NoBSLetter.com

Paul Hartunian, a public relations expert, shares his secrets behind securing millions in free press. He unveils a proven formula for earning significant publicity without hefty ad costs. Hartunian highlights the power of creative storytelling and shares success stories, like a menswear brand that gained media hits without breaking the bank. He also reflects on his personal journey in mastering publicity and the importance of unique narratives for business visibility. Don't miss the insights on celebrity influence and the critical moment that shaped his strategy!

George Ross, former chief negotiator for Donald Trump and a veteran real estate lawyer, dives into vital negotiation tactics from his extensive career. He shares strategies that enhance everyday negotiation skills, emphasizing the importance of preparation and understanding your counterpart. Ross recounts compelling stories, like revitalizing the Commodore Hotel through innovative proposals. He also discusses the psychological aspects of negotiation, highlighting the balance between competitiveness and practicality for successful outcomes.

In this discussion, Bill Glazer, a direct response marketing expert and longtime collaborator of Dan Kennedy, shares the final lessons for mastering outrageous advertising. He highlights the power of testimonials and personalized marketing, revealing how they enhance credibility and overcome objections. Bill also unveils innovative strategies, like creative direct mail and whimsical ads, to captivate audiences. Plus, he offers insights from unique marketing tactics in various industries, ensuring valuable takeaways for any business!

A marketing maven shares nine essential lessons for crafting outrageous advertising that grabs attention in a noisy world. Hear about innovative strategies that use unique visuals and engaging personal stories to stand out. Discover how compelling photos can transform marketing messages and the power of humor, exemplified by a memorable Superman anecdote. Get ready to boost your sales and customer loyalty with these creative techniques and insights!

Nido Qubein, a Lebanese immigrant turned influential business leader, shares his journey from language barriers to success as the chairman of Great Harvest Bread Company and president of High Point University. He emphasizes the importance of intentional congruence in branding and effective communication. Nido discusses the art of persuasion, valuing relationships over transactions, and mastering risk management. Through humor and insight, he highlights personal growth, the significance of contributions to others, and the power of commitment in both business and life.

Bill Glazer, a successful information marketer, shares his wealth of knowledge on building profitable information marketing businesses. He explores 17 effective business models, revealing their advantages and challenges, alongside personal success stories. Bill also discusses common pitfalls to avoid, especially for newcomers. He emphasizes the importance of adapting to new trends and uncovering hidden financial opportunities in smaller markets. For anyone looking to thrive in information marketing, his insights are invaluable.

Bill Glazer, a successful information marketing entrepreneur who pivoted from menswear retail, reveals his journey to becoming an industry leader. He discusses the essentials of identifying a responsive market and packaging information for sales. Glazer emphasizes the importance of mentorship and understanding your audience. He shares insights on the significance of follow-up offers to engage customers and reduce churn. Listeners gain valuable strategies for starting their own information marketing ventures.

This discussion dives into the psychology of sales, highlighting 11 key motivators that drive consumer behavior. It explores the power of scarcity and the fear of loss, alongside the importance of storytelling in marketing. The significance of providing a compelling 'why' in persuasive communication is emphasized, as well as the influence of authority figures on consumer trust. Strategies like upselling, commitment, and engagement techniques, including interactive quizzes, are unveiled to enhance customer loyalty and drive sales.

Adam Witty, an authority marketing expert, discusses how writing a book can dramatically enhance business growth. He emphasizes the importance of authorship in building credibility, citing it as a game-changer for networking and establishing authority. With a humorous top ten list, Adam illustrates how books can create new revenue streams and inspire innovative products. He also touches on adapting to different learning styles to maximize business opportunities, making a compelling case for anyone to embark on their writing journey.