Dan Kennedy's Magnetic Marketing Podcast

Dive into the essential principles of copywriting for direct response marketing. Discover how to identify your ideal customer, especially in the mortgage notes sector. Learn to craft persuasive copy that resonates emotionally and uses personal touches. Explore effective strategies to build credibility and prompt decision-making through testimonials and clear calls to action. Get ready for a treasure trove of actionable insights that can elevate any marketing campaign!

Discover how to harness the power of video to connect with your potential customers. Learn innovative techniques that can enhance your online visibility, particularly for niche markets. Uncover success stories that illustrate the transformative impact of engaging video content on business growth. Explore practical tips for local video marketing, including the importance of search-optimized titles. Dive into creative storytelling strategies that not only engage but also automate your sales process.

You have GOT to spend as much time (if not, more) on the marketing of your product as you do on the creation of your product. One of the best ways to market your product is using video, but with so much content online, what can you do to make sure YOUR videos get seen AND engaged with? Mike Koenigs, Expert consultant at getting information out and engaging potential customers using video, shares the secrets he's used to help novices as well as big names like Tony Robbins get their content right in front of potential customers/clients FAST. Be sure to check out part two next week! MagneticMarketing.com NoBSLetter.com

It's true that many entrepreneurs reject convention and rules, and that often allows them greater freedom and creativity to innovate and excel. However, what an entrepreneur CANNOT afford to reject is *structure*, especially when it comes to managing time effectively and keeping a schedule that makes you powerfully productive. In part two of this two part episode, Lee Milteer teaches specific ways you can identify and say "No" to the things that suck valuable time out of your life and implement systems and strategies that allow you to make the most out of every hour of every day! Make sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com

Lee Milteer, a seasoned expert in entrepreneurial efficiency and longtime business partner of Dan Kennedy, shares valuable insights on maximizing productivity. She emphasizes that time is a crucial currency for entrepreneurs. Milteer discusses the importance of recognizing distractions, setting boundaries, and saying 'no' to protect one's time. Through engaging anecdotes, she highlights how structured decision-making and intuition can lead to lasting success. Her strategies aim to help entrepreneurs cut through clutter and ultimately increase their income.

Discover the four types of leverage that can supercharge your business growth. Learn how meaningful connections and collaborations can pave the way to mutual success. Explore the concept of exclusive events as a powerful marketing strategy. Hear anecdotes illustrating the importance of networking, including insights from Walt Disney's approach to relationships. Dive into the connection between financial value creation, personal development, and sustaining long-term profitability.

How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it? All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the 4 best ways you leverage your assets to your advantage and the continual growth of your company/business/practice. Be sure to catch part two next week! MagneticMarketing.com NoBSLetter.com

Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product! In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buying of the Brooklyn Bridge story and revealing the most important components of any publicity campaign AND the fatal publicity mistakes you must avoid. Be sure to give a listen to part one first for full impact! MagneticMarketing.com NoBSLetter.com

Paul Hartunian, a public relations expert, shares his secrets behind securing millions in free press. He unveils a proven formula for earning significant publicity without hefty ad costs. Hartunian highlights the power of creative storytelling and shares success stories, like a menswear brand that gained media hits without breaking the bank. He also reflects on his personal journey in mastering publicity and the importance of unique narratives for business visibility. Don't miss the insights on celebrity influence and the critical moment that shaped his strategy!

George Ross, former chief negotiator for Donald Trump and a veteran real estate lawyer, dives into vital negotiation tactics from his extensive career. He shares strategies that enhance everyday negotiation skills, emphasizing the importance of preparation and understanding your counterpart. Ross recounts compelling stories, like revitalizing the Commodore Hotel through innovative proposals. He also discusses the psychological aspects of negotiation, highlighting the balance between competitiveness and practicality for successful outcomes.