Dan Kennedy's Magnetic Marketing Podcast How To Get Repeatable Income in Any Business (Beyond Continuity)
May 23, 2025
Discover why the true goal isn't just a sale but creating lasting customers. Learn how businesses can achieve repeatable income through customer retention and loyalty, rather than relying on subscription models. Case studies demonstrate successful strategies, from a dairy farmer's delivery model to innovative membership programs for insurance agents. Explore how effective upselling and consistent value delivery can minimize ad spend and maximize customer lifetime value, ultimately driving financial success.
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Sale Is A Means To A Customer
- The purpose of a sale is to get a customer, not the other way around.
- Once acquired, plug customers into repeatable revenue so you don't sell them repeatedly.
Make Repeatable Revenue Reduce Costs
- Reduce selling and advertising by turning one-time buyers into automatic repeat buyers.
- Use continuity to boost loyalty, lifetime value, and referral rates.
Milk Delivery With 5.3-Year Retention
- Alan Reed runs Reed's Dairy delivering milk weekly and charges customers' cards after each delivery.
- His customers average 5.3 years of retention, dramatically improving unit economics.