Dan Kennedy's Magnetic Marketing Podcast 4 Pillars For Diffusing Objections in Sales
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Apr 11, 2025 Ari Galper, a trust-based selling expert and creator of Unlock the Game, shares his innovative approach to sales. He discusses the four pillars of sales that focus on building trust and diffusing objections naturally. Galper emphasizes the shift from outdated scripts to authentic engagement, allowing for genuine conversations without pressure. He also reflects on personal growth and the inspiration from his son Toby, driving home the importance of authenticity in both sales and life. Get ready to revolutionize your sales strategy!
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The overheard conversation
- Ari Galper spent 8 months working a large sales deal.
- After a seemingly great final call, he accidentally overheard the clients say they would string him along.
Pressure-Free Selling
- Traditional sales methods often create pressure, leading clients to hide their true feelings.
- Removing this pressure and focusing on finding the truth improves sales.
New Sales Mindset
- Focus on truth and fit, not just closing the sale.
- Deepen individual client interactions over making many calls.