Dan Kennedy's Magnetic Marketing Podcast How To Hit The Bullseye Every Time When Choosing A Market (1 of 2)
Jul 18, 2025
Choosing the right market is crucial for success! The discussion dives into the balance between targeting broadly versus focusing specifically. Discover ten key criteria for selecting a market that suits your business. Learn how understanding consumer behavior can enhance engagement and drive better results. Some entertaining examples highlight why targeted approaches often outperform broad strategies. It's all about honing in on your audience's needs!
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Target Market Versus Mass Marketing
- Mass marketing is broadcast to a broad audience mainly for brand awareness.
- Target marketing focuses on a limited segment with tailored messages to hit the bullseye.
Always Target Your Best Customers
- Narrow your market to those best customers, not just anyone.
- Invest time and effort in targeting rather than broadcasting to all.
Understanding Market Definition
- A market is defined by who, where, how, and why people buy.
- Psychographics and buying motivation deeply impact targeting effectiveness.
