How To Hit The Bullseye Every Time When Choosing A Market (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
00:00
Understanding Consumer Behavior to Define Markets
This chapter explores the importance of consumer behavior in predicting market engagement, noting that active consumers are more inclined to respond to relevant offers. It uses car dealerships and fundraising strategies as examples, illustrating how targeted approaches yield better results than broad demographic targeting.
Transcript
Play full episode
