Dan Kennedy's Magnetic Marketing Podcast How To Hit The Bullseye Every Time When Choosing A Market (2 of 2)
Jul 25, 2025
Discover the art of targeted marketing rather than casting a too-wide net. Learn how to narrowcast by identifying customers who are eager to engage with your product. Master lead generation through strategic audience targeting while avoiding common pitfalls. Explore effective marketing lists and the importance of customer segmentation for better engagement. delves into the resurgence of direct mail marketing and the critical need to test offers across different media platforms to maximize impact.
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Narrowcast, Don't Broadcast
- Target your marketing messages to the specific profile of your ideal customer.
- Use exclusionary language to narrowcast, discouraging uninterested audiences from responding.
Focus on Profitable Segment
- Focus your marketing budget on the small segment that drives 80% of profits.
- Analyze customer data to identify high-value subsets like married couples or geographic locations for precise targeting.
List Selection Neglected
- Most marketers spend too little time selecting the right list to market to.
- They're often driven by media availability or product features instead of understanding their market deeply.