Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
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How to Segment Your List Effectively
List segmentation is an important thing. Mail order companies might segment by mode of payment, cash, installments, credit card, etc. Some people may only buy something they can come into the store or showroom and touch and feel. Others may buy by distance. How they sourced is important because it's the best way to sell them. We found years ago, people that bought by being in a seminar room pretty much had to be put in a seminar rooms again.
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