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Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
How to Determine Which Language Option Works Best for Your Business
The real answer to this question is none of us know it's situational. There's no way to tell if we drive certain prospects to a certain place and put a certain set of choices in front of them what they're going to respond to best unless we actually test. And so my opinion actually counts not much more than yours because ultimately we're both guessing. When we don't have to guess, it's better not to guess.
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