How to Raise Money for a Charity

The norm in fundraising direct mail is to put either three or five dollar choices in front of you has the suggested donation. And if you get a lot of charity fundraising stuff 80% of it's going to look like what I just described, he says. So there's a great charity case. There's a classic case of a fundraising campaign for a charity that was averaging about $8,000 per donor with an approach I just described. They tested against that an approach where each donor's solicitation was personalized and based on their donation history a specific amount was picked for them. The whole form was filled in ahead of time. 92% of the people gave the amount of money that was asked of