AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
How to Use AB Testing to Drive Data
An AB test can show you that some people may respond better to the thing that doesn't work as well. 36% of Fortune 1000 CEOs say, quote, we have a lot of data about our customers but we don't know how to use it. So if 80%, if the pain pitch is more productive with 80%, and 20% respond to the gain pitch, then they have to be segmented out.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode